Can YouTube Videos boost your Webiste? Absolutely.
Videos should be an important part of your marketing plan. Whether it’s a how-to video, an interview with an expert, or product review, videos are great ways to engage website viewers. So when someone searches for "How to Change Their Brakes" or a review on a popular electronic, your video will display in search results complete with a visual on the subject (and information on your website, of course).
As you’ll notice above, there are paid ads and organic videos that show up naturally within search results. These videos show up in both web search and the “Videos” tab located on the Google search page. Before you even start to create your video, you need to think about what’s going in it. A great place to start is thinking about popular products on your website for a product review. Let’s assume you’re looking to rank naturally within results. If your video doesn’t offer relevant information or is of poor quality, viewers won’t stay engaged long enough to watch the video. Similar to a page on your website, no views means a less likelihood of ranking well in search results. Take the time to not only make sure you speak clearly with, helpful, easy to follow information, but that your video quality, lighting, sound, etc. are adequate.
When writing for a video, many of the content factors remain the same as ranking for a blog or page on your website. First, it’s important to write a compelling title. This particular video offers the brand and model of Nike goalkeeper gloves being reviewed. It’s also important to write content and use relevant keywords within it. You can even choose to write a transcription of the video. YouTube has added a feature to a small amount of YouTube channels that attempts to transcribe your video for you and is looking to expand upon that to other videos. Unfortunately, it’s often very poor at transcribing it. In addition, these transcriptions are used to assist with rankings. If your transcription is wrong, you could be ranking for irrelevant keywords or losing out on other opportunities. So take the time to transcribe the video yourself and upload the text file along with the video. If you’re not transcribing the video, it is suggested to write at least 200 words of keyword rich content. Don’t forget to include some information about your company, including links. This content is also used for search engine results.
Next, you’ll see category. Select a single category that best describes your video. For example, a product review for a new consumer electronic might fall under the Science & Technology category. This particular video, as it’s about a sports equipment, falls under the Sports category. This helps categorize what type of video you’re uploading and gives further insight to what your video is about. It allows Google (and YouTube) to display your video to those interested in it.
The last thing you’ll see is Tags. Like blogs, tags help further narrow down the topic within the category. For instance, if someone searches for Nike soccer gloves, this video may display. Use as many tags as you need to accurately categorize your video. A good number is often around 10. These tags could also be considered keywords, so take some time to think about what words to use and do a little research to see what other keywords similar videos have been using.
Once you get your video up and running, YouTube offers a Video Statistics button to see an engagement report on how your video is performing. This button is available to everyone, even viewers, but offers a great deal of useful information to see what’s been going on with your video.
Another thing you’ll need to consider when creating a video is getting the word out. Without views, your video won’t rank well. Without a high search rank, you lose out on views. Therefore, you’ll need to promote your video on your website, blog, social media, or even through email. Inbound links also play an important factor, so get your video noticed on as many high quality websites as possible. Make sure viewers can embed your video on their website as well. If you receive frequent comments, such as questions regarding a product review, make sure to respond. Comments can count as content as well and Google looks at the engagement to help determine the popularity of the video, so keep those comments coming!
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